What will be the deliverables of this Project?
We will develop visions of Sustainable Mobility that will include developed and developing countries, all modes of mobility and all aspects of sustainability. This will be supplemented with substantial approaches on the fields where we as companies can make a difference.
Is this initiative any different from numerous previous initiatives?
Yes. First, this project is unique in the sense that it integrates the joint commitment of 11 of the biggest companies in the world. Secondly, we are approaching the issue from a holistic and global point of view, not excluding any mode of mobility or geographical region. This initiative deals with all the aspects of sustainability - not only the environmental, but also the social and the economic aspects. Thirdly, the coherent and integrated approach of this report will be the running theme of the whole project. The interfaces and interdependencies between modes, actors, sectors, technological solutions, regions and systems have to be explicitly dealt with. The effort to paint this big picture is a part of what makes the project unique.
Are all the companies equally committed?
Yes. We share the belief that the existence of our companies depends on mobility being sustainable. This initiative is simply in our shareholders' medium- and long-term best interest.
How are you going to deal with all the challenges from the Mobility 2001 report?
The project has been approached from a global and collaborative perspective simply because the challenges are global and the solutions will depend on cooperation between government, business and civil society. The challenges facing sustainable mobility are interconnected in the most profound way, and we have to address them now if we shall have any hope of meeting them by 2030. We don't have all the answers yet, but we cannot abstain from acting until we have them.
Are you merely going to issue reports and keep consultants occupied, or are you actually going to do something concrete?
We aim both to develop global visions of sustainable mobility and at the same time focus specifically on the areas where we as companies can make a real difference. There are possibilities of establishing demo projects, etc. by the end of the project, which hopefully pave the way in implementing solutions.
According to the Mobility 2001 report, the state of mobility in the developing world is gloomy. Is there any hope for sustainable mobility in the developing countries?
Yes. The report points to the opportunity for developing countries to leapfrog the trajectory of technological development that developed nations have gone through, if the institutional capacity to adopt and implement these innovations can develop sufficiently. Having said that, the report leaves no doubt that the state of mobility in the developing world is in a bad condition, and the poor are suffering the most. No simple solutions are available, but that shouldn't prevent us from dealing with the issues.
Why don't you just pursue the implementation of fuel-cells based on clean fuels instead of wasting time on politics?
Fuel-cells based on, for instance, hydrogen is certainly one of the promising paths towards a more sustainable future. However, the Mobility 2001 report emphasises the coherent nature of Sustainable Mobility. Only one pathway will not get us there. Furthermore, the different pathways are marked by numerous interfaces and interdependencies that need to be addressed and investigated, because they go to the heart of what Sustainable Mobility is all about. The effort to paint such a big picture is in fact a part of what makes this project unique.